I was blessed enough to grow up in a small beach town my whole life. Being able to walk to the beach everyday allowed me to develop a deep & profound love for the ocean. It's an affair that will never fade away with the tides of time.
Anyone who has spent some time at the sea can't help but feel a connection. Be it surfing, bodyboarding, bodysurfing or just lounging on the beach there is something "pure" about it.
Basically the thought behind "pure" is to depict surf & coastal culture at its essence with a lucid, dreamy feel.
Fluidity meets Lucidity